Concrete Time
THE BRAND | The startup brand WeWoodConcrete believes in natural materials with a long life. They combine the natural materials wood and concrete in all its items.
PROBLEM | Can we reduce plastic in a product where almast all items are made from plastic?
SOLUTION | Replace the outer shell of the time gate with concrete. New technology makes it possible to reuse concrete from a waste stream mixed with elephant grass, a fast growing natural resource, and combined with FSC wood that is also taken from a waste stream.
The ‘Concrete Time‘ is one of the first creations. Inspired by a time gate, this clock only shows the hours. Slow down in a faster getting world.