PROBLEM | Shampoo, conditioner or body wash consist around 80% of just water. A new trend are shampoo bars. Just one bar is similar to 3 plastic bottles – but without plastic. The problem is, that this shampoo bars are less hygienic, the bathroom becomes a bit dirty from the soap and the bar should better not get wet. 

SOLUTION | This Shower Flaker is a new way to create a better high-end experience. Multiple users can use the bar without touching the skin directly. This innovative item can highly increase the amount of users and therefore reduce the amount of unnecessary plastic and transportation weight and volume. Furthermore, it is made from 100% recycled plastic and can fully be recycled in the current European recycling facilities.  

VALUE | Added value lies in the customer journey in which they become aware and feel satisfied about helping the environment carefree. Sales continuity is guaranteed by refill subscriptions and automated soap bar replacement alerts.