PROBLEM | Dentists advice to replace your toothbrush every three months. This translates to an average wasting of 52 grams of plastic per person each year. Furthermore, most toothbrushes are made from a mix of plastics and silicons that are inseparable, resulting in even more waste of valuable resources.

SOLUTION | The JOMI Toothbrush handle is already made with a smaller amount of plastic as a regular toothbrush and made from recycled mono material.  Therefore, it is 100% recyclable and can be used for at least 5 years. Only the small light refill head needs to be recycled. So within 10 years, the waste generated by just one person is reduced by more than 88%.

VALUE | Added value lies in the customer journey in which they become aware and feel satisfied about helping the environment carefree. Sales continuity is guaranteed by refill subscriptions and automated brush replacement alerts.